Contemporary Marketing Issues and Applications
Author : Dr. Iyad Abdel Fattah Al-Nisour / Dr. Abdulrahman Bin Abdullah Al-Saghir
This book attempts to shed light on many of the modern marketing issues that have accompanied the development of the marketing concept in macroeconomic life, and the business mechanisms of the enterprises themselves, and reviews most of the marketing issues and applications that help to develop and strengthen this concept within the country and its institutions.
This book is a reference to many of the modern marketing issues faced by service businesses.
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$35
- Author:
- Dr. Iyad Abdel Fattah Al-Nisour / Dr. Abdulrahman Bin Abdullah Al-Saghir
- ISBN:
- Publisher:
- Dar Safaa for Publishing and Distribution
- Pub. Year:
- 2014
- Pages:
- 433