Principles of Marketing Theory and Implications

Principles of Marketing Theory and Implications

Author : Dr.Zakarya Ahmed Azzam / Dr.Abdulbaset Hassona / Dr.Mustafa saaed Al Shikh

This book contains twelve chapters that discuss the basic topics of marketing and developments that have occurred in the concept of marketing, down to e-marketing, green marketing, social marketing and e-commerce

$35
  • Author:
  • Dr.Zakarya Ahmed Azzam / Dr.Abdulbaset Hassona / Dr.Mustafa saaed Al Shikh
  • ISBN:
  • Publisher:
  • Massira
  • Pub. Year:
  • 2008
  • Pages:
  • 477