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Principles of Marketing Theory and Implications
Author : Dr.Zakarya Ahmed Azzam / Dr.Abdulbaset Hassona / Dr.Mustafa saaed Al Shikh
This book contains twelve chapters that discuss the basic topics of marketing and developments that have occurred in the concept of marketing, down to e-marketing, green marketing, social marketing and e-commerce
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$35
- Author:
- Dr.Zakarya Ahmed Azzam / Dr.Abdulbaset Hassona / Dr.Mustafa saaed Al Shikh
- ISBN:
- Publisher:
- Massira
- Pub. Year:
- 2008
- Pages:
- 477