Strategic Marketing
Author : Prof. Dr. Mahmoud Jassim Al-Sumaidai / Dr. Rudeina Osman Yosuf
This book focuses on giving a clear idea of strategic marketing, management, foundations, and strategic environmental analysis. It focuses on the strategies of the elements of the marketing mix, and the strategic marketing plan.
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- Author:
- Prof. Dr. Mahmoud Jassim Al-Sumaidai / Dr. Rudeina Osman Yosuf
- ISBN:
- Publisher:
- Dar Almasira
- Pub. Year:
- 2011
- Pages:
- 382