Strategic Marketing

Strategic Marketing

Author : Prof. Dr. Mahmoud Jassim Al-Sumaidai / Dr. Rudeina Osman Yosuf

This book focuses on giving a clear idea of strategic marketing, management, foundations, and strategic environmental analysis. It focuses on the strategies of the elements of the marketing mix, and the strategic marketing plan.

$35
  • Author:
  • Prof. Dr. Mahmoud Jassim Al-Sumaidai / Dr. Rudeina Osman Yosuf
  • ISBN:
  • Publisher:
  • Dar Almasira
  • Pub. Year:
  • 2011
  • Pages:
  • 382